Looking Closer to SEO, Learn What SEO Is
→ Search Engines always scan the web via scanner bots to find and index the most relative results that can be matched with user keywords. This process is for categorizing the web and making user friendly. If there was no search engines, only way to reach a website would knowing it’s url. Thanks to Google and other search engines, people can find what they look for with words and explore new websites on the internet.
→ In all this process, Search Engine algorithms consider different parameters at the ranking stage of a website in search engine results pages (SERPs).
These parameters include both technical SEO, such as url structure, sitemaps, server configuration, DNS, clean developed CSS and HTML codes, links, meta tags and meta (alt) informations; and on-page content SEO such as headings, content keywords, context and keyword analysis.
And what Search Engine Optimization is, developing the websites suitable to all these parameters.